Skip to content
Food & Beverage

WhatsApp ordering and service for a multi-branch restaurant group

WhatsApp AI automation and CRM integration for a multi-branch Saudi restaurant group.

What this produces

  • Routine orders and questions handled inside WhatsApp
  • Branch-level routing so the right kitchen sees the order
  • Handover to a person the moment it is needed
  • Order history connected to the customer record

The Challenge

A restaurant group operating 5 branches in Riyadh was managing orders, reservations, and customer service across 3 separate WhatsApp numbers, Instagram DMs, and phone calls. Staff were spending hours daily on repetitive order confirmations, delivery status updates, and table booking management. Peak-hour capacity was constrained by manual coordination.

Our Approach

1

Channel Consolidation

We consolidate all inbound channels into a single WhatsApp Business API account with a shared team inbox — giving managers full visibility across all branches.

2

AI Order & Booking Bot

We deploy a bilingual AI bot that handles menu enquiries, table reservations, takeaway orders, and delivery status checks — 24/7 without human involvement for routine requests.

3

Kitchen & POS Integration

We connect the bot's order output to the existing POS system (Foodics or similar) so confirmed orders flow directly to the kitchen without re-entry.

4

Customer Loyalty Automation

We set up automated post-visit follow-ups, birthday offers, and loyalty reward notifications — turning one-time diners into repeat customers.

Technologies & Services

WhatsApp Business APIAI Conversational BotPOS Integration (Foodics)CRMMarketing Automation
Worked example — not a client record:This scenario illustrates our approach to F&B automation for restaurant groups and hospitality businesses in Saudi Arabia.

Facing a similar challenge?

Let's talk about how we can apply this approach to your business.