Automated lead follow-up for a real estate sales team
CRM automation and AI lead scoring for a Jeddah-based real estate agency.
What this produces
- Every enquiry routed and acknowledged without manual triage
- Lead scoring the sales team can see and challenge
- Follow-up that continues when the agent is busy
- A pipeline view that reflects reality, not data entry
The Challenge
A property agency with 8 agents was receiving 200+ enquiries per month but only converting 3%. Most leads went cold after a single WhatsApp message due to agents being overwhelmed. The team had no visibility into the pipeline and no consistent follow-up process.
Our Approach
CRM Setup & Pipeline Design
We implement HubSpot or Zoho CRM configured for the Saudi real estate workflow — from first inquiry to contract signature — with Arabic-language templates.
WhatsApp & Lead Capture Integration
We connect all inbound channels (website, WhatsApp, social) to the CRM so every lead is captured automatically and assigned to the right agent.
AI Lead Scoring
We build a scoring model that ranks leads by conversion likelihood based on enquiry type, budget signals, and engagement behaviour — so agents focus on the warmest prospects first.
Automated Follow-up Sequences
We set up time-based and behaviour-triggered follow-up sequences in Arabic and English, ensuring no lead goes untouched for more than 24 hours.
Technologies & Services
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